“Your brand is not what you sell;
it’s the experience you deliver.”
– Tony Hsieh, Former CEO, Zappos
My contributions to Hasbro, Inc., most specifically the Play-Doh brand, exemplify a cohesive design system that I can create for any business.
Brand Purpose Development
Key contributor, Play-Doh’s brand purpose task force.
Brand Refresh, Communication Strategy
Cross-functional brand communication system
Website Design System
Online Retailer Brand Store Design System
Art Direction, Lifestyle Photography
E-commerce Carousel Image
Strategy By Segment
Product Styling, Photo
& Video Shoots
Design & Inspiration
Sourcing
2023 Brand Campaign
Art Direction & Design
2023 Brand Asset Toolkit
Cross-Functional
Design Systems
Retail Point Of Sale
Graphic Design
Digital Asset Design
Social Media Design
Static & Dynamic Content
Newsletter Template Design
& Content Layout
Entertainment Branding
& Promotional Assets
Entertainment Consumer
Product Line
Powerpoint Template
& Content Design
Art Direction,
App Development
2022 Brand Campaign
2022 Licensed Consumer Product Line
Branded Event Spaces
Local Brand Experiences
Trade Show Booth Design
